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SyncD Hertigruten Case Study
Case Study

Creating better candidate engagement with engineering communities to identify hard to find talent for a growing Fintech organisation


Month Project

Talent Partner

Design, Data & Engineering 

The Situation

PensionBee is a web and mobile application which allows it’s customers to collate their pensions from previous and current employers into an easy to manage plan. They plan to disrupt the pensions industry. They offer financial freedom and education about pensions, offering a socially responsible approach to the industry. PensionBee wanted to roll out automation across their platforms and improve the application as a whole.

To achieve their goals, PensionBee engaged with SyncD to make 10+ hires across their digial team over a 6 month period. The business did not have a full time recruitment function so required complete ownership including establishing processes and ways of working.

Our goals were to:
    • Full ownership technical hiring.
    • Collaborate with stakeholders to drive changes in hiring processes.
    • Deliver other hiring needs including Head of Data and a Head of UX.
    • Work closely with design and marketing teams to help grow the company’s employer branding.
Our Approach

The SyncD team met with all stakeholders including HR and interview panelists to understand their requirements and identify areas of improvement to establish what changes were needed before commencing the project. 

During the first week we implemented a discovery strategy to understand what was working well and what changes we could propose to the business for sign off. Adopting those changes, we set out a hiring plan for each discipline with key metrics and timelines to give the business a roadmap of the sourcing strategy.

Once up and running we identifid further bottle necks in the process and shared those insighs with stakeholders to make changes. Working closely with the hiring managers, CTO and engineering teams we were able to implement a streamlined process resulting in a successful hiring process that resulted in fewer candidate dropping out of the process which was a key metric identified by the business.


Our Results
  • 12 permanent placements across Engineering, Data, & UX
  • Improved the recruitment process streamlining interview structure consolidating stages which resulted in improved candidate engagement throughout the interview process.
  • Reduced engineering hiring times by an average of 6 days
  • Worked closely with the design and marketing teams with the creation of a candidate pack, and also more content on socials regarding the employer branding.

Jonathan Lister-Parsons
(VP Engineering)

We worked with Sam from SyncD over the second half of 2022 to help accelerate hiring into our Technology Team. Not only did Sam deliver on the brief, managing the hiring of a dozen roles across Engineering, UX and Data, he also contributed to a dramatic improvement of our hiring process, tightening it up to run consistently in less than two weeks. 2022 was a historically tight labour market, and running an efficient, high-contact recruitment pipeline often made the difference between candidates accepting a role with PensionBee or taking another role along the way. Sam also pushed us to launch the first version of a glossy PDF “candidate pack”, to increase our employer brand impact with candidates at the start of the hiring process. I wouldn’t hesitate to recommend SyncD to other companies looking to increase their ability to hire effectively.”

Contact Us
If you’re interested in finding out more about how we could support your growth plans, get in touch with me.
Andrew Rogers


1st Floor
2 – 7 Clerkenwell Green


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